Campaign—Gingko Leaf Pin, the whiff co.

fall 2021

Wole Ajagbe: Producer, princpal photographer | Carolina Dominguez: model

Ginkgo trees are among the oldest in the world and, during a pandemic, a metaphor for courage and resilience in the darkest of times so, I designed a pin, inspired by the leaf of the ginkgo tree, for my company, The Whiff Co. The pin was made of beautifully polished, gold enamel and I wanted to create a small campaign to announce its arrival alongside the annual felling of the leaves.

  • Create a seasonal campaign and e-commerce content for a statement pin set for fall release.

  • Falling ginkgo leaves are an exciting annual event and, to tap into the excitement, we opted for a literal connection of inspiration to product. The pin was captured among freshly fallen ginkgo leaves and worn by a model walking among a grove of ginkgo trees.

    The navy blue wook jacket served as a complimentary tone and hue to really make the pin stand out while surrounded by a warm, premium fabric.

  • Product images and video loops for e-commerce and social. These were used in a 14-day Instagram ad campaign in the DC area resulting in over $500 in sales over the course of the campaign.